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Herbal beauty treasures from Kerala's Malabar. Embrace nature, embrace beauty.
Dr. Khalid KP, a visionary entrepreneur from Kerala, has established a strong presence in the beauty, wellness, and lifestyle sectors. Known for blending traditional practices with modern innovation, his ventures cater to both domestic and international markets. Committed to sustainability and ethical sourcing, Dr. Khalid promotes natural and holistic wellness solutions inspired by Kerala’s Ayurvedic heritage. His dedication to quality and environmental consciousness has positioned him as a leader in the wellness industry, aligning his brands with the growing demand for eco-friendly, health-focused products.
Alongside his son, Mr. Ibrahim Khalid, Executive Director of the GoodBuy Group, Dr. Khalid embarked on the creation of Herbaush, a wellness and beauty brand rooted in Kerala’s botanical heritage. Their journey led them across Kerala, where they engaged with experts from Ayurveda, herbal medicine, and modern cosmetic science, ultimately discovering Hortus Malabaricus, the 17th-century botanical masterpiece. Inspired by its extensive knowledge, they spent years in research and formulation, collaborating with scientists and herbalists to modernize the therapeutic benefits detailed in Hortus Malabaricus. Herbaush thus reflects the father-son duo's dedication to bridging traditional wisdom and contemporary science, making Kerala’s wellness heritage accessible globally in an innovative and authentic way.
At HerbAush, we are deeply committed to bringing you the best of what nature has to offer, rooted in centuries of wisdom and modern innovation. Our journey began with the legacy of Hortus Malabaricus, a remarkable botanical treasure from the 17th century that captures the rich medicinal and therapeutic knowledge of Kerala’s plants. As we continue this tradition, we blend ancient practices with contemporary science to create products that you can trust. It is a testament to our dedication to providing you with products that are both effective and trustworthy.
Our promise to you is simple: we prioritize quality, sustainability, and authenticity in everything we do. Each of our products is formulated with ingredients that have stood the test of time for their effectiveness and benefits. We carefully select natural elements to ensure that what you put on your skin is as pure and effective as nature intended. These messages aim to instill confidence in customers, highlighting the brand's heritage, commitment to quality, and dedication to authenticity.
Trust in our commitment to your wellness and beauty, knowing that we blend tradition and modernity to bring you nothing less than the best. From the moment you choose HerbAush, we want you to feel confident in the purity, sustainability, and quality of what you are investing in. We’re here to make your experience as enriching and rejuvenating as possible.
Our Vision
To redefine beauty by blending nature’s wisdom with innovative skincare and haircare solutions, making premium, botanically inspired products accessible to everyone while fostering a deeper connection with sustainable and authentic self-care practices.
Our Mission
To craft high-quality, effective skincare and haircare products rooted in the botanical richness of Kerala and the Western Ghats, combining ancient traditions with modern formulations to deliver transformative, natural beauty solutions that empower our customers every day.
Member Since : 18 August 2025
