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Nykaa is all about celebrating the star in every woman, acting as her confidante and companion as she embarks on her journey to discover her unique identity and personal style. It stands as India’s largest omnichannel beauty destination.
Nykaa's mission is to offer consumers a carefully curated selection of authentic products and services, with a vision to inspire and bring joy every single day. The name "Nykaa" is derived from the Sanskrit word 'Nayaka,' which means "one in the spotlight," and its tagline is “Your Beauty, Our Passion.”
Nykaa operates on an inventory-led model for beauty products, sourcing directly from manufacturers to guarantee quality and authenticity. For Nykaa Fashion, it employs a curated marketplace model. The company boasts over 200,000 products from more than 2,000 brands across various categories. It reaches customers through its website, mobile apps, and over 100 physical stores throughout India, featuring formats like Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks. Nykaa also connects with its audience through engaging content, including its "Beauty Book" blog and YouTube channel, offering advice and fostering a community. Additionally, it has launched its own brands, such as Nykaa Cosmetics and Kay Beauty.
