Toll Free
+919188917262
Nykaa is all about celebrating the star in each woman, and being her confidante and companion as she embarks on her own journey to discover her unique identity and personal style. It is India’s largest omnichannel beauty destination.
Nykaa's mission is to provide consumers with a curated selection of authentic products and services, with a vision to bring inspiration and joy daily. The name "Nykaa" comes from the Sanskrit word 'Nayaka,' meaning "one in the spotlight", and its tagline is "Your Beauty, Our Passion".
Nykaa utilizes an inventory-led model for beauty products, purchasing directly from manufacturers to ensure quality and authenticity. For Nykaa Fashion, a curated marketplace model is used. The company offers over 200,000 products from more than 2,000 brands across various categories. It operates through its website, mobile apps, and over 100 physical stores across India with formats like Nykaa Luxe, Nykaa On Trend, and Nykaa Kiosks. Nykaa also engages customers through content such as its "Beauty Book" blog and YouTube channel, providing advice and building a community. Additionally, it has developed its own brands, including Nykaa Cosmetics and Kay Beauty.
