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Mamaearth is a prominent Indian consumer goods brand that specializes in natural, toxin-free personal care products for the entire family. Founded in 2016 by Ghazal Alagh and Varun Alagh, the brand gained popularity by being Asia's first to offer "Made Safe" certified products, a certification ensuring they are free of harmful chemicals.
The Mamaearth exclusive stores in Kozhikode are primarily retail outlets offering the brand's full range of natural, toxin-free baby, skin, and hair care products. They focus on a personalized and helpful customer experience. The stores stock over 300 products, all of which are "Made Safe" certified, meaning they are free from harmful chemicals.Customers visiting the physical stores in Kozhikode often report a positive experience.The stores frequently run special promotions, such as "Buy 2 Get 2 Free" deals, which are announced in-store or online.The primary service is direct purchase, allowing customers to browse and examine products in person.
All products are dermatologically tested, FDA approved, and free from harsh chemicals like parabens, sulfates, silicones, and artificial fragrances. The "Made Safe" certification is a cornerstone of their brand identity. The brand focuses on the "Goodness of Nature," using traditional Indian ingredients like turmeric, saffron, onion, and neem, combined with modern science, to address common issues like hair fall and skin dullness.Mamaearth is PETA-certified cruelty-free and committed to being plastic-positive, meaning they recycle more plastic than they use. They also have a "Plant Goodness" initiative where they plant a tree for every order placed on their website.
