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Plum is an Indian beauty and personal care brand known for its 100% vegan, cruelty-free, and science-backed products. The company, founded in 2013 by Shankar Prasad, focuses on "clean" formulations that are free from parabens, sulfates, and phthalates. The Plum store at Hilite Mall in Kozhikode is a retail outlet that specializes in a variety of vegan beauty and personal care products, including skincare, haircare, and body care items.The Plum Kozhikode store offers the full range of Plum Goodness products, which are known for being 100% vegan and dermatologically tested.
Plum Goodness stands out for its dedication to ethical beauty. All products are PETA-certified vegan and cruelty-free, ensuring no animals are harmed at any stage of production. The brand avoids toxic ingredients and instead uses the perfect balance of natural actives and scientific formulations to deliver effective results. From skincare routines to haircare essentials, Plum combines goodness with performance, making it a preferred choice for conscious consumers.
With availability in 300+ Indian cities, on leading e-commerce platforms, and through exclusive offline stores, Plum Goodness has built a strong presence across India. Millions of customers trust Plum for skincare solutions that are safe, effective, and aligned with ethical beauty values.
